What is IDX and Benefit of IDX?
IDX allows realtors to show MLS property listings, and the public to conduct searches on their websites. Prospects want a realtor that is professional and can be connected. IDX website provide valuable information for prospects to select you as their “Go To” agent. And why risk losing business to your competition by encouraging your existing clients to utilize other MLS search sites? IDX website is the reason why visitors come to your website which give you opportunity to convert them to clients. Most of the realtors realize the benefit of having powerful IDX website. Here is how to best practice utilize your IDX website.
How to Maximize the Benefit of IDX Website and Become Selected as Client’s Agent
Have IDX website esthetically demonstrate professional brand
You have only 6 second to get their attention. Consumers make judgments about websites very quickly and will leave a site if it does not look professional and clearly display highly relevant content of what they are looking. Valuable, prominent and organized content visual design keep them stay around. All visual elements such as logo, typography and color have to catch the eye of prospects and well communicate the personality of your expertise. To build a successful brand you need to make it memorable and be consistent throughout your web design.
Display effective listing feature and functionality
Your IDX website have to provide valuable information that satisfy the prospect need if you want to be selected as the only place they go to. Your IDX website must be user friendly, more intuitive and easy to navigate.
Apply Quick Search built into the header drives traffic to your IDX to capture leads. Enable clients to save Searches so they can come back to their search at any time, also the ability to see what this saved search is in your IDX dashboard. You should create and link to pre-defined searches. Utilize the interactive advance map search to help consumers at ease to search via the Map and area.
Listing displays will be a critical factor in your success. Automate Listing Alerts to auto-populated relevant to the listings or suggested listing. Create Showcase active listings galleries on sidebars by automatically adding them to your Featured Listings page through your MLS® System. You should have many pages including pages for your Featured Listings which vary depending on your MLS board. The listing better include either your own listings, or your broker’s listings. You should also include city pages, neighborhood pages.
Exploit compelling feature and functionality for lead capture
The primary goal of the IDX website is to generate leads. Optimize lead capture system to turn website traffic to become client.
The research shown that a user will leave the website right away if immediately prompted. Allow your user to engage with the searching and comfortable with you website before prompting for Registration. Use lead nurturing steps sign up form with simple request of an email and name first, then step further to detail information as need. Offer useful incentive and use meaningful call to action on registration form to request information from prospects. This will encourage them to sign up.
Email marketing and social media are also good channels to direct prospects to your website to help search ranking and generate lead. You can also target to specific geographic area by using keywords to be discover by high potential interested user.
Integrate CRM to your IDX website for effective marketing
CRM is one place to help you strategically nurture and ultimately convert prospects to clients. CRM help you develop stronger client relationship and more meaningful interaction with your prospect. By collecting information of your prospects interest and save it in organized manner, then searching and filtering every detail capture to help you provide your relevant services and personalize your communications.
Facilitate CRM to automate task and workflow such as sending the email alert or anniversary greeting can optimize your customer satisfaction and retention.
Employ CRM to help you advertise and promote your business by writing blog that match their search criteria can help you increase more business and profit.
CRM can give you information about email open rates, click-through rates on links, which listings clients are looking, and more. CRM can help you track and measure what work for your future decision and be more effective marketing.
Adopt to be view on multi device
More than half of the consumers use their mobile device to their research online. Make sure the IDX service provides a seamless experience for different mobile devices. The listing data and images automatically adapt and look good to different screen sizes, regardless of the device a visitor is using, whether desktop, laptop, tablet or smartphone.
Build with search engine friendly
Design and code with Search Engine Friendly to drive more traffic to your website. Apply your content with visual clarity to be discoverable and index-able. Your property listing should be easy to find and navigate through. Structuralize your website with crawl-able URL link. Implement site performance and usability to maximize fast loading time. Ensure efficient functionality and everything works properly.
IDX website is high cost effective marketing that highly return on your investment. Your clients save time and refine their targets that establish some confidence, and qualify yourselves. You improve at your best services and gain more profits. Well utilized of IDX website maximize your productivity as top-producing real estate professionals that attract more clients and be success in your industry.
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