Design Thinking as a Strategy for Innovation
Today business world is high competitive and disruptive. In order to survive and stay ahead, organizations need to generate, embrace, and execute on new ideas. It also requires a dynamic imperative mindset to formalize methodology for applying a systematic form of creativity and innovation with in business.
Design thinking is a process for problem-solving and discovering new opportunities. It is the method for practical, creative resolution of problems and creation of solutions, with the intent of an improved future result. It is a form of solution-based, or solution-focused thinking that starting with a goal (a better future situation). It identifies and investigates all ambiguous aspects of the current situation to discover hidden parameters and open alternative paths that may lead to the goal. The Design Thinking ideology focus on user-centric approach to problem solving that lead to innovation, and innovation can lead to differentiation and a competitive advantage.
“Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.”
– Tim Brown CEO, IDEO
“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
— Steve Jobs
“Design is the action of bringing something new and desired into existence—a proactive stance that resolves or dissolves problematic situations by design. It is a compound of routine, adaptive and design expertise brought to bear on complex dynamic situations.”
—Harold Nelson, The Design Way
“The successful process of designing that designers implement to design-specific cognitive and creative activities”
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