What is a landing page?

Landing page is a standalone web page that appears in response to clicking on a search engine optimized search result or online advertisement (such as pay per click, social media marketing, email marketing or banner ad). Landing page is specifically designed for focused objective that help to guide your prospects toward your intended conversion goal.

Types of landing pages:

Lead generation landing pages

Lead generation landing pages are design for persuading visitor to take action by completing a transaction to collect user information such as name and email address. The purpose is to collect user information such as name and email address to add the visitor to a mailing list and become prospect.

Click-through landing pages

Click-through landing pages present efficient information including text, images, dynamic compilations of relevant links, or other elements that is relevant to the visitors need and solution. The goals are to give sufficient information to convince customer to click through other page. These help to persuade them in making discussion to purchase and go to ecommerce funnels by direct the traffic to shopping cart or registration page.