Why Certain Things Go Viral
Learn something that impact our ecosystem and what evoke arousal emotions and create content that work
When it comes to promoting content, social media is one of the most powerful tools available. By incorporating both social media and content marketing to increase qualified traffic, build the audience, raise brand awareness and lead generation. More and more marketers are recognizing the importance of incorporating social media into their marketing mix.
Mind inducing trigger is important. It can help us to serve the need of business interests. What makes emotional content so susceptible to spreading is that emotions themselves are contagious. Research shown positive emotions have greater viral potential than something that evokes negative feelings, but both do a better job than neutral content. Knowing that emotional arousal contributes to digital contagion should help designers and other creative types craft catchier content
Using social media-focused channels, marketers connect and engage with influencers and the buyers. It’s key that the marketing team leverage the content in multiple ways by creating derivatives to put the content in emotion that have enough value, worth their time and investment. Also make sure you’re engaging your audience with the right kind of content at the right time.
Educational Social Sharing: Thank you HBR and the author , we are glad to be part of education – Let Live and Learn
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